Thursday, May 27, 2021

LA Times/TimesOC New Ghost Kitchens Story

If you’re seeing a lot more ghost kitchens on the online delivery sites lately, you might not have noticed that some aren’t actually “ghosts”. 
These are the brick-and-mortar restaurant chains who list themselves under a different name on the apps in the hopes of “catfishing” you into ordering rearrangements of their existing menu items. 

So in my latest piece for TimesOC story, I decided to hunt down three of the newest real “ghosts” and tell their stories. 

They include the first foray into entrepreneurship for an amateur Cajun seafood cook, a seasoned Korean food executive looking to start his own brand, and an established Central American fried chicken chain discovering an opportunity to penetrate more markets. 


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