Korean Quesadilla From Bon Epi Patisserie & Cafe - Irvine
I spotted them at K1 Speed in Irvine this week and noticed they had at most three customers. A few years ago during the height of the hype, it was there at this same parking lot that I witnessed a crowd in the hundreds forming even before the truck arrived. How things have changed. It seems that the Kogi demand has calmed so much, one truck out of their fleet has been put on semi-permanent dry dock.
What happened? Well, I'll leave that to the business school case study writers, most of whom will undoubtedly argue that food trucks aren't the most sustainable of businesses; that people tire of moving targets; that hype, by its very definition, is not everlasting.
I would still contend that Kogi's food is still great, though. But the revelation that Korean kimchi and meats go quite well with Mexican tortillas and cheese is not much of a secret anymore. The cat's out of the bag.
Take the pictured Korean spicy pork quesadilla I recently had. It was not from Kogi. As you should've figured out by the title of the post, I ordered it from a Korean bakery; but it sure tasted like it came from a Kogi-like food truck. Red grease streaked the plate and my napkins as I ate the thing, leeching out from the melting cheddar as it combined with the Korean pepper marinade of the pork. It had onions. It had peppers. It had everything a Kogi truck would make, priced at about what a Kogi truck would charge ($5).
Yes, Korean quesadillas like this inspired crazed hipster mobs to drool and congregate in ridiculous queues three years ago; but now it's just another thing to order at this relatively unhip corner bakery. I believe those business school case study writers have a word for this, too: Commodification.
2750 Alton Pkwy Ste 101
Irvine, CA 92606
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