LA Times/TimesOC New Ghost Kitchens Story
If you’re seeing a lot more ghost kitchens on the online delivery sites lately, you might not have noticed that some aren’t actually “ghosts”.
These are the brick-and-mortar restaurant chains who list themselves under a different name on the apps in the hopes of “catfishing” you into ordering rearrangements of their existing menu items.
So in my latest piece for TimesOC story, I decided to hunt down three of the newest real “ghosts” and tell their stories.
They include the first foray into entrepreneurship for an amateur Cajun seafood cook, a seasoned Korean food executive looking to start his own brand, and an established Central American fried chicken chain discovering an opportunity to penetrate more markets.
posted by elmomonster @ 12:00 AM
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